The Mattel Color Spin A Case Study in Design © 1993, 1995 Engineering Systems Research Center University of California at Berkeley SYNTHESIS National Engineering Education Coalition: Cal Poly San Luis Obispo, Cornell, Hampton, Iowa State, Southern, Stanford, Tuskegee, Univ. of California: Berkeley.

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Examination of exemplary design practices provides students with a framework to become better engineers. The Mattel Color Spin case study furnishes insight into design in industry.

• The Mattel Color Spin case study introduces the importance of market considerations when designing a product.

• The Mattel Color Spin case study illustrates that design is a multidisciplinary task requiring input from manufacturing and design engineers, marketing personnel, and management.

• The Mattel Color Spin case study highlights the importance of maintaining quality control and high quality products while reducing the time to market.

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Last Updated: October 26, 1998, NEEDS Staff
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Copyright © 1993, 1995 Engineering Systems Research Center, University of California at Berkeley
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Original WWW Conversion by Judith Sandler, 1995